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Monday, February 23, 2009

The Command Economy




Join Carlos Mandelbaum as he explores how advertisers have
moved from making promises to issuing commands.
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1 comment:

  1. AnonymousMay 13, 2009 at 8:47 AM

    Great examples Carlos and some of them are pretty current. What do you think about brands standing for something? Pedigree: Dogs Rule, Dove: True Beauty, Method: People Against Dirty

    They seem less about commanding the consumer do do something and more about a reason why the brand exists in this world?

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