Monday, February 23, 2009

The Command Economy

Join Carlos Mandelbaum as he explores how advertisers have
moved from making promises to issuing commands.

1 comment:

  1. Great examples Carlos and some of them are pretty current. What do you think about brands standing for something? Pedigree: Dogs Rule, Dove: True Beauty, Method: People Against Dirty

    They seem less about commanding the consumer do do something and more about a reason why the brand exists in this world?