Tuesday, December 22, 2009

The Glorious Rapture

Carlos praises the Lords of Branding for delivering the Ultimate Gift.

Sunday, November 15, 2009


Carlos reveals his True Self, and discovers his Personal Brand.

Tuesday, August 11, 2009

Free at Last

Carlos explores the proposition that everything will soon be for free.

Wednesday, June 17, 2009

Mourning in America

Carlos explores the Pure Michigan campaign.

Thursday, April 23, 2009

Life Without Walls

Carlos explores the implications of Microsoft's new slogan,
"Life Without Walls."

Tuesday, April 14, 2009

The Tragedy of Twitter

Carlos reflects on the 12-second videos now appearing on Twitter.

Saturday, April 11, 2009

The Great Depression

Carlos explores the benefits of tough economic times.

Sunday, March 1, 2009


Join Carlos as he explores the fantasy life of corporate managers.

Monday, February 23, 2009

The Command Economy

Join Carlos Mandelbaum as he explores how advertisers have
moved from making promises to issuing commands.

Saturday, February 14, 2009

Brand Ownership

Join Carlos Mandelbaum as he explores the revolutionary idea
that it's consumers, and not companies, who own brands.

Thursday, February 5, 2009

Brand Love

Join Carlos as he explores his passion for brands.

Saturday, January 31, 2009

The Poetry of Branding

Join Carlos Mandelbaum as he uncovers how marketing briefs,
when properly understood, reveal depths of insight that have
long gone unnoticed.

Brand Conversations

In this film Carlos Mandelbaum discusses the movement
in marketing from creating ads and TV spots to creating
conversations about brands.