Monday, February 23, 2009

The Command Economy




Join Carlos Mandelbaum as he explores how advertisers have
moved from making promises to issuing commands.

Saturday, February 14, 2009

Brand Ownership



Join Carlos Mandelbaum as he explores the revolutionary idea
that it's consumers, and not companies, who own brands.

Thursday, February 5, 2009

Brand Love



Join Carlos as he explores his passion for brands.