The Glorious Rapture

Carlos praises the Lords of Branding for delivering the Ultimate Gift.

Brandless

Carlos reveals his True Self, and discovers his Personal Brand.

Free at Last

Carlos explores the proposition that everything will soon be for free.

Mourning in America

Carlos explores the Pure Michigan campaign.

Life Without Walls

Carlos explores the implications of Microsoft's new slogan,
"Life Without Walls."

The Tragedy of Twitter

Carlos reflects on the 12-second videos now appearing on Twitter.

The Great Depression

Carlos explores the benefits of tough economic times.

Fantasia

Join Carlos as he explores the fantasy life of corporate managers.

The Command Economy

Join Carlos Mandelbaum as he explores how advertisers have
moved from making promises to issuing commands.

Brand Ownership

Join Carlos Mandelbaum as he explores the revolutionary idea
that it's consumers, and not companies, who own brands.

Brand Love

Join Carlos as he explores his passion for brands.

The Poetry of Branding

Join Carlos Mandelbaum as he uncovers how marketing briefs,
when properly understood, reveal depths of insight that have
long gone unnoticed.

Brand Conversations

In this film Carlos Mandelbaum discusses the movement
in marketing from creating ads and TV spots to creating
conversations about brands.